Asmaa is a catalyst wearing multiple hats: activist, artist, consultant, speaker, writer and facilitator. A Moroccan-French nomad, she thrives to build bridges between different cultures and believes that collaborative and digital communities offer new alternatives to social and economic development,

Asmaa spent the last 6 years exploring the links between gender, social innovation, digital transformation, decentralized organization and collective intelligence. She designs and facilitates learning experiences for impact, bringing her expertise in changing social norms and narratives together with mindfulness, creativity, body awareness and emotional intelligence.

Asmaa recently led an edutainment program in the MENA region for the Womanity Foundation, founded the Hyper-Gender project, and is involved in various global networks like OuiShare, Amanitas, Global Innovation Gathering, Sandbox or African Crossroads.She also consults for the UN, Hivos, GIZ, MitOst, or the EU, and co-authored 2 books (in French): Société Collaborative and Le Manifeste des Crapauds Fous. As a facilitator, Asmaa uses tools to foster emergence and collaboration, such as Art of Hosting, intuitive and emotional leadership. She is also a Social Presencing Theater (MIT) practitioner.

Asmaa grew up in Rabat, and graduated with an Msc in management from EM Lyon.. She started her career as a business consultant at PwC Paris during 3 years before prototyping her life as a permanent laboratory, learning and sharing what she explores with entrepreneurs, activists, creatives and change leaders, in over 20 countries.