Work
Asmaa is passionate about gender and the impact of social innovation enabled by digital technologies and the paradigm shifts emerging in our societies. She believes that collaborative and creative communities offer new alternatives to social and economic development. She thrives in exploring the links between gender, diversity, inclusion, innovation and decentralized organizations.
Asmaa spent the last 8 years working with entrepreneurs, creatives and change makers around the world; writing, speaking, managing social change projects. When designing these transformative learning experiences, Asmaa brings together her expertise in social norms and systems change together with mindfulness, creativity, body awareness and emotional intelligence. She believes in inspiring leadership in a more collaborative, diverse, inclusive and human approach.
Asmaa organized and facilitated conferences, retreats and workshops in over 20 countries, and her collaborators are ranging from organizations like the UN, GIZ, MitOst, SwitchMed, or the Womanity Foundation; to global networks like OuiShare, Amanitas, Global Innovation Gathering, Sandbox or African Crossroads.
Asmaa is now based in Australia where she works with not-for-profits like Women's Environmental Leadership Australia or Homeward Bound.
Learning journey
Asmaa grew up in Rabat and started travelling when she was 18 years old, to study management in Paris and Lyon and international relations in Istanbul. After a brief experience with the gender advisor for Africa at the UNDP in New York, she worked during 3 years as a business consultant at PwC Paris before becoming a freelancer and nomad.
Since then, her life has been a permanent laboratory, learning and sharing what she explores with entrepreneurs, activists, creatives and change leaders, Berlin, Paris, Morocco, Brazil, the US, South East Asia, the Middle East, Africa and Australia.
As a facilitator, Asmaa uses tools to foster emergence and collaboration, such as Art of Hosting and intuitive and emotional leadership. She is also trained as Social Presencing Theater (MIT) practitioner.
